The growth dilemma
Hiring more agents is a common solution, but it’s neither scalable nor economical. This is where the concept of the intelligent virtual agent comes in, an evolution that harnesses the power of generative artificial intelligence to overcome the limitations of traditional chatbots.
These new agents don’t just answer basic questions; they learn and specialize, adapting to the specific needs of each company.
But what happens when your customer service team is overloaded with conversations?
WhatsApp throughout the sales funnel
WhatsApp’s flexibility allows it to be used at all stages of the funnel:
Awareness: sending informative messages and campaigns that capture the customer’s attention.
Consideration: personalized responses that educate the customer about products or services.
Conversion: using AI to solve specific queries, make recommendations and close sales directly in the chat.
How generative AI works in WhatsApp
Think of it like a new employee:
First day: has general knowledge, but needs training.
Training: You give them clear instructions about their role, policies and procedures.
Specialization: they are trained in your products and services using specific information, such as catalogs or databases.
Instead of programming in complex languages like Python, you only need to “train” him through relevant notices and documents. For example:
Success Case: if your company sells laptops, you upload the product catalog and instruct the agent to use only this information to answer questions. This way, if a customer asks a question about laptops, the agent will be able to answer accurately, connect this interaction to the CRM and guide the customer through to the purchase.
Why is this important?
The Customer Experience (CX) Trends Report reveals that 70% of consumers expect personalized conversational experiences. In addition, according to McKinsey, a third of companies already use generative AI and 40% plan to increase their investment in this technology.
With the combination of WhatsApp and generative AI, companies can not only respond more efficiently, but also expand customer service without losing quality. The result: greater customer satisfaction, simplified processes and, most importantly, increased conversions.
The future of sales is conversational – are you ready to embrace it?