Distributors of Kawasaki and Bajaj brands
Crosland, a Peruvian business group with a solid track record of more than 60 years in the distribution of products and services in the automotive, consumer goods, gastronomy, railway and real estate sectors
When the Crossland Group decided to expand its business model towards direct sales to end customers, it faced a major challenge: efficiently managing communications and customer service, as it previously worked exclusively with distributors of automotive brands such as Bajaj and Kawasaki.
To address this challenge, Crossland Group chose FlexiChat, an innovative SaaS platform and Conversational CRM, to automate and optimize the management of its omnichannel communications, with a special focus on WhatsApp. This solution helps companies increase their conversions, make their operations more flexible and maintain efficient control, ensuring a high-quality service.
Integration and Automation with FlexiChat
Crossland’s main challenge was to efficiently manage the growing volume of leads coming from channels such as WhatsApp, Facebook Messenger, and others. Manual management that used to be sufficient became ineffective as demand increased.
By integrating the WhatsApp API and other channels through FlexiChat, the Crossland Group centralized and automated the reception and management of leads, allowing for real-time follow-up.
“With FlexiChat, we centralize all client communications across multiple channels, enabling us to deliver faster, more efficient service from a single platform.”
The results of the implementation of FlexiChat have been overwhelming
“With FlexiChat, we have seamlessly integrated the WhatsApp Business API, allowing us to execute complementary strategies and mass mailings of templates to communicate with our customers quickly and effectively,” says Rodríguez.
This functionality has allowed Crossland to not only improve its contact process, but also optimize its marketing and promotions campaigns, ensuring that no lead is left unattended.
“What really stands out about FlexiChat is its ability to adapt to different areas of our company. Whether it is to manage sales, optimize customer service, implement marketing strategies or control collection processes”
FlexiChat not only provided a robust and reliable platform, but also exceptional after-sales support. “The support from the Flexi team has been outstanding; they have always responded quickly and efficiently to our needs. This builds confidence and security in the continued use of the tool,” highlights Rodríguez.
The integration of FlexiChat has not only optimized operational efficiency, but has also elevated the customer experience, allowing Crossland to significantly increase its leads and, ultimately, its sales.
“We are very satisfied with the implementation of FlexiChat; it has allowed us to improve processes, be more efficient and provide a better experience to our customers,” concludes Rodríguez.
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